How a Marketing Analytics Consultant Can Solve Your Business Problems

In a data-first world, the marketing analytics is now becoming the process of connecting marketing function with the business intelligence. The demand for specialized marketing analytics consultant is becoming essential to bridge the gaps in marketing data and to extract business insights. The main question in every business -from a small start-up to a well-established organization- will always be: Do we get the most accurate informed-decision/actions our of our data? Reality scenarios: The market research is telling you that the region you are targeting is highly profitable. All figures and surveys are providing very positive indications. You launched a campaign for…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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5 Effective Tactics for Marketing Analytics Strategy

From a business manager’s perspective, successful results are achievable if a common objective and key performances are made clear across the organization. Marketing data analytics is one of the core competencies for data-influenced companies and play an effective role in connecting business objectives with consumer behavior’s data. The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data. Unfortunately, many stakeholders still tend to see marketing analytics as a way to measure the spending and marketing performance. That’s considered as a limit view of the…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Top Tips for Professional Arabic Keyword Research

Arabic keyword research is always considered as the cornerstone of any SEO campaign, paid search and content strategy. To build a successful Arabic keyword list, you will need an effective research to understand the local search habits and the difference between spoken Arabic and written Arabic. Why Arabic Keywords Research is different With 22 countries and different local trends, it is challenging to conduct a keyword research in the MENA region. The research in such language and marketplace has different nature. Spoken Dialects: There are different spoken dialects which would require a further research into local trends. There are five major…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...