How a Marketing Analytics Consultant Can Solve Your Business Problems

How a Marketing Analytics Consultant Can Solve Your Business Problems
Yasser Ahmad 27th April 2018 Blog, Digital Marketing Consultancy, Marketing Analytics No Comments on How a Marketing Analytics Consultant Can Solve Your Business Problems

In a data-first world, the marketing analytics is now becoming the process of connecting marketing function with the business intelligence. The demand for specialized marketing analytics consultant is becoming essential to bridge the gaps in marketing data and to extract business insights. The main question in every business -from a small start-up to a well-established organization- will always be: Do we get the most accurate informed-decision/actions our of our data? Reality scenarios: The market research is telling you that the region you are targeting is highly profitable. All figures and surveys are providing very positive indications. You launched a campaign for…

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5 Effective Tactics for Marketing Analytics Strategy

5 Effective Tactics for Marketing Analytics Strategy
Yasser Ahmad 5th April 2018 Blog, Marketing Analytics

From a business manager’s perspective, successful results are achievable if a common objective and key performances are made clear across the organization. Marketing data analytics is one of the core competencies for data-influenced companies and play an effective role in connecting business objectives with consumer behavior’s data. The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data. Unfortunately, many stakeholders still tend to see marketing analytics as a way to measure the spending and marketing performance. That’s considered as a limit view of the…

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Top Tips for Professional Arabic Keyword Research

Top Tips for Professional Arabic Keyword Research
Yasser Ahmad 2nd April 2018 Blog, SEO No Comments on Top Tips for Professional Arabic Keyword Research

Arabic keyword research is always considered as the cornerstone of any SEO campaign, paid search and content strategy. To build a successful Arabic keyword list, you will need an effective research to understand the local search habits and the difference between spoken Arabic and written Arabic. Why Arabic Keywords Research is different With 22 countries and different local trends, it is challenging to conduct a keyword research in the MENA region. The research in such language and marketplace has different nature. Spoken Dialects: There are different spoken dialects which would require a further research into local trends. There are five major…

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