How to Choose The Right Marketing Automation Platform for Startup

Marketing automation is a must-have for startups to manage their marketing efforts. But, even though you may have heard that many startups are still struggling with the definition of marketing automation. What is features of marketing automation and why it is important for the startup in particular? Sometimes as a marketing consultant, I like to take a pause and get back to the basics. What is marketing automation? It’s pretty simple and straight-forward. It is a platform or set of tools that help to organize and automate marketing activities with fewer efforts and sustainable results. Reality scenario: You are developing a B2B solution…

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