How to Choose The Right Marketing Automation Platform for Startup

Marketing automation is a must-have for startups to manage their marketing efforts. But, even though you may have heard that many startups are still struggling with the definition of marketing automation. What is features of marketing automation and why it is important for the startup in particular? Sometimes as a marketing consultant, I like to take a pause and get back to the basics. What is marketing automation? It’s pretty simple and straight-forward. It is a platform or set of tools that help to organize and automate marketing activities with fewer efforts and sustainable results. Reality scenario: You are developing a B2B solution…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How a Marketing Analytics Consultant Can Solve Your Business Problems

In a data-first world, the marketing analytics is now becoming the process of connecting marketing function with the business intelligence. The demand for specialized marketing analytics consultant is becoming essential to bridge the gaps in marketing data and to extract business insights. The main question in every business -from a small start-up to a well-established organization- will always be: Do we get the most accurate informed-decision/actions our of our data? Reality scenarios: The market research is telling you that the region you are targeting is highly profitable. All figures and surveys are providing very positive indications. You launched a campaign for…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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5 Effective Tactics for Marketing Analytics Strategy

From a business manager’s perspective, successful results are achievable if a common objective and key performances are made clear across the organization. Marketing data analytics is one of the core competencies for data-influenced companies and play an effective role in connecting business objectives with consumer behavior’s data. The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data. Unfortunately, many stakeholders still tend to see marketing analytics as a way to measure the spending and marketing performance. That’s considered as a limit view of the…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Top Tips for Professional Arabic Keyword Research

Arabic keyword research is always considered as the cornerstone of any SEO campaign, paid search and content strategy. To build a successful Arabic keyword list, you will need an effective research to understand the local search habits and the difference between spoken Arabic and written Arabic. Why Arabic Keywords Research is different With 22 countries and different local trends, it is challenging to conduct a keyword research in the MENA region. The research in such language and marketplace has different nature. Spoken Dialects: There are different spoken dialects which would require a further research into local trends. There are five major…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Marketing in the Middle East: The Good, the Bad and the Ugly

Marketing in the Middle East is becoming the topic that everyone I know is talking about. It is not anymore a concern of only the companies. Everyone currently is having some sort of idea or services or even talent that they need to market. It is getting big and crazy a becoming a demand for everyone. I get it, it is one of the millennial generation’s lifestyle and thanks to the social media and its tools for small businesses. Eventually, the world is currently living in the era of startups where everyone is having a talent or an idea and want…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Arabic SEO Guide: How to Generate Organic Traffic in the Middle East

Arabic SEO is the most cost-effective approach to generate organic traffic in the Middle East region. Building a sustainable long-term organic reach is a cornerstone of every marketing strategy and that’s why Arabic SEO will be always the key access to online acquisition in the Middle East. In the Arabic region, there are an estimated 146 Milion Internet users who are native speakers and commonly searching for nearby local services and products. We have been seeing high competition on geographic keyterms in English optimization for websites but the space in Arabic SEO still not mature. In the last few years, digital marketing…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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AI and Marketing Cloud Technologies: Why The Gap is Still Big?

The science of marketing is becoming more complicated and sophisticated in the last few years which left us with unpredictable scenarios for the future. In marketing industry, I believe the 3 fundamental key areas are human psychology and how the consumer behavior evolved, the commerce trends and finally, and most importantly, the technology. Today’s technologies, such as clouds, machine learning, data analytics, and artificial intelligence (AI), are changing the way marketers build their strategy on a tremendous level. The biggest question now is: What is the current status of MarTech? Did we arrive at the point where AI is fully…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Overview: Digital Media in the Middle East, 2017

The Middle East might be one of the most unclear spots for statistics along with African countries. Recently we started to witness some brilliant efforts from institutes and organization releasing effective and accurate statistics for the region. The Northwestern University in Qatar recently released the survey “Media use in the Middles East, 2017”.  Below are the key findings from this study, which also can be explored in visual detail at the section of data interactive. Digital Media Use vs Traditional Media As internet penetration rises, Arabic users are less likely to be using traditional media platforms. Most of Arabic users still watch TV,…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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