What Do You Need to Know About Arabic SEO Conversion

What are the opportunities for increasing conversion by enhancing your Arabic SEO strategy? That’s the most problematic questions now on the web. Everyone in the digital marketing field could have a different answer for this and even very unique predictions. I wouldn’t agree or disagree with people who consider the golden times of SEO will come to an end “very soon”. The debates would go on for awhile with every new strict update comes from Google. Yet, this buzz is mainly considering the English search results. What about the Arabic SEO in specific? I strongly believe that the Arabic SEO…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Why The Majority of Egyptian Entrepreneurs Fail?

In a country like Egypt, the main role of entrepreneurship is to provide an alternative for a whole generation. Looking at the Egyptian youth and you could start wondering what the choices are. The unemployment rate in the 15-29 age range at 27.3% (I would say more than one-third). The government is driving the economy towards a black hole and the political system is already blocking all roads for innovation, creativity, and motivation. We are stuck with only one hope. Entrepreneurship is the only hope Taking entrepreneurship to the next level will be the next big thing to do in…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How to Build an Arabic Content Marketing Strategy

The main concept behind content marketing is filling the gap between what the company produces and what the consumer is searching for. Arabic content marketing strategy will always be one of the top marketing activities for companies to grow in the Middle East. Middle East North Africa’s (MENA) online audience is currently one of the fastest growing online segments with high rates of growth. Although the demand for Arabic content is growing, the online Arabic content is still way behind. Only 2% of worldwide content is written in Arabic. And 5% of Fortune 500 websites have an Arabic language version. The gap between…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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The Art of Arabic PPC Management

The Arabic language becoming the 4th language on the Internet and the need for targeting the Arabic consumer is rapidly increasing. Marketers always believe that launching a paid search campaign is one of the most effective ways to generate online sales in as little as few days. Yet, the Arabic PPC management is technically not an easy task and could be sometimes very tricky. To localize your search engine advertising campaigns, you will need to understand many factors such as the difference between Arabic slangs and popular keywords for each country, landing pages optimization for campaigns and Arabic copywriting for the…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Digital Marketing in the Middle East: Where is the Gap?

Digital marketing in the Middle East has been growing and expanding, but what about effectiveness? The Arabic consumers have changed. The digital experiences are no longer new in the local markets … They are expected to bring a value. While there is a massive amount of digital campaigns in the region, the Arabic consumers are eagerly looking for something more specific, personalized and unique.  The gap will increase between the consumer and the marketers if the digital experiences don’t adapt to these changing expectations. I have spoken to a large number of brands in the Middle East region looking to increase their digital marketing…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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