Marketing Analyst vs Data Scientist: What’s The Main Difference?

While data doesn’t come in neat little packages, ready to answer the questions marketers concerned about, the demand for sufficient marketing data is the main factor that is shaping the roles of marketing analytics field. With is a huge potential for connecting the dots between data and marketing activities inside all types of organizations, the rise of data skillsets is booming in 2018. In the past few months, I’ve come across many managers and recruiters asking the same particular question all the time: “What is the difference between marketing analyst and data scientist?” Starting with the background: When data science brought many…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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The State of Programmatic Advertising in APAC in 2017

In APAC, programmatic is still in its early stage in several emerging markets, but more mature markets are beginning to compete with the US market adoption rates. It is critical to have a different analysis for the APAC market based on the diversity of the region. The findings could vary within the region which requires enhanced research in order to have a better understanding. While Australia and New Zealand are the most advanced markets in the region with an average of 50% programmatic rate, as well as the highest adoption of PMPs, the rate is very low for other countries…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How the Facebook’s Latest Update Will Change Your Social Media Marketing

New year’s first big news came from Facebook. This week Facebook announced a drastic change to their newsfeed algorithm. According to Mark Zuckerberg, the users will see a lot fewer posts from business pages and more content from their friends and family. As Facebook revamps its news feed, marketers should change the way they build their social media strategies. The major shift is not going to be only limited to the Facebook Business Pages but should revisit all their social media activities from organic reach to advertisement spending. Why the Facebook’s update is going to change the way we look at social…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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The Foundation of Marketing Analytics: From Challenges to Process to Profit

Marketing analytics is the process of comprising data and technologies to establish trackable metrics and data-driven marketing activities. The main function of marketing analytics is to import the business metrics, such as ROI, and marketing attribution into the core of marketing game. In other words, the analytics job is to gathers data from across all marketing channels and to combine it with the consumer databases then and consolidates it into an insightful marketing view. From this analytical view (360° Knowledge Graph), marketers can extract real-time analytics and actionable insights that can provide the steering wheel for effective targeting and personalized…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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7 Advanced Strategies to Improve The Marketing Funnel

While the consumer journey today doesn’t look a lot like a funnel, it’s still critical to plan your communications and activities in multiple stages. The major mistake you can make is to plan each phase in a silo, and not figure out how to design and analyze each phase? how they’re connected? and how the marketing channels impact each phase? Before highlighting the top strategies for managing the marketing funnel, let’s start with understanding the function of the marketing funnel. Understanding the marketing funnel The marketing funnel is a tool that helps you visualize the online journey or the path a…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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2017 Trends Report: The Top Online Statistics in Egypt

Egypt had the most significant growth in internet users and social media in 2017. This report is providing an overview of the top online stats and trends collected from the most recent releases and annual reports. Let’s start with the top highlights and an infographic which illustrates the year in figures. Highlights of 2017: Online and social media statistics in Egypt Internet users: Internet user penetration in Egypt reached 48% in 2017 with an estimated number of 45 million. (Statista) Mobile Users: Mobile subscribers have reached 110.06 million in September 2017. (MCIT) Smartphone Users: The statistics show that 26.3 million Egyptians…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How To Shift Your Marketing Team Into Data-Savvy Marketers?

To stay competitive in today’s data-first world, everyone in your marketing department—marketing data analyst or not—should know how to analyze and interpret marketing data, from customer insights and performance figures to overall ROI. Marketing is at a crossroads, and now is the time for digital to stop monitoring and dive into data to extract more efficient tactics for targeting and spending. The marketing technology, cloud computing, and machine learning are expanding beyond the expectations and the face of marketing will change before you even know it. According to a recent survey by Econsultancy, two-thirds of marketers said their organizations do not…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How To Shift Your Marketing Team to Data Science and Marketing Technology?

Data-driven marketing has transformed from an innovative approach to a fundamental part of digital marketing, performance, automation and most importantly business strategy. A few years ago, most of the digital marketers were more artists than scientists. Although creative thinking is one of the most required talents in the marketers but let me tell you, the future is so soon and we are getting more and more data about our customers every day. Digital marketing is now based on the data more than before, and the need for data analytics and marketing technology is essential. Over the course of my career in…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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