The State of Programmatic Advertising in APAC in 2017

In APAC, programmatic is still in its early stage in several emerging markets, but more mature markets are beginning to compete with the US market adoption rates. It is critical to have a different analysis for the APAC market based on the diversity of the region. The findings could vary within the region which requires enhanced research in order to have a better understanding. While Australia and New Zealand are the most advanced markets in the region with an average of 50% programmatic rate, as well as the highest adoption of PMPs, the rate is very low for other countries…

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An Overview of Digital Advertising in the Middle East [Infographic]

Over the last few years, the Middle East had a small share in the global digital advertising expenditure. I made a research to dig deep into the current figures and the stats of 2011 to 2017 to better understand the landscape of the digital advertising in the Middle East including market trends and the status. 1) The global trends in digital advertising According to eMarketer report in April 2017, paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise steadily throughout the forecast period,…

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The Art of Arabic PPC Management

The Arabic language becoming the 4th language on theĀ Internet and the need for targeting the Arabic consumer is rapidly increasing. Marketers always believe that launching a paid search campaign is one of the most effective ways to generate online sales in as little as few days. Yet, the Arabic PPC management is technically not an easy task and could be sometimes very tricky. To localize your search engine advertising campaigns, you will need to understand many factors such as the difference between Arabic slangs and popular keywords for each country, landing pages optimization for campaigns and Arabic copywriting for the…

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