The Foundation of Marketing Analytics: From Challenges to Process to Profit

Marketing analytics is the process of comprising data and technologies to establish trackable metrics and data-driven marketing activities. The main function of marketing analytics is to import the business metrics, such as ROI, and marketing attribution into the core of marketing game. In other words, the analytics job is to gathers data from across all marketing channels and to combine it with the consumer databases then and consolidates it into an insightful marketing view. From this analytical view (360° Knowledge Graph), marketers can extract real-time analytics and actionable insights that can provide the steering wheel for effective targeting and personalized…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How To Shift Your Marketing Team Into Data-Savvy Marketers?

To stay competitive in today’s data-first world, everyone in your marketing department—marketing data analyst or not—should know how to analyze and interpret marketing data, from customer insights and performance figures to overall ROI. Marketing is at a crossroads, and now is the time for digital to stop monitoring and dive into data to extract more efficient tactics for targeting and spending. The marketing technology, cloud computing, and machine learning are expanding beyond the expectations and the face of marketing will change before you even know it. According to a recent survey by Econsultancy, two-thirds of marketers said their organizations do not…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...