Marketing in the Middle East: The Good, the Bad and the Ugly

Marketing in the Middle East is becoming the topic that everyone I know is talking about. It is not anymore a concern of only the companies. Everyone currently is having some sort of idea or services or even talent that they need to market. It is getting big and crazy a becoming a demand for everyone. I get it, it is one of the millennial generation’s lifestyle and thanks to the social media and its tools for small businesses. Eventually, the world is currently living in the era of startups where everyone is having a talent or an idea and want…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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An Overview of Digital Advertising in the Middle East [Infographic]

Over the last few years, the Middle East had a small share in the global digital advertising expenditure. I made a research to dig deep into the current figures and the stats of 2011 to 2017 to better understand the landscape of the digital advertising in the Middle East including market trends and the status. 1) The global trends in digital advertising According to eMarketer report in April 2017, paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise steadily throughout the forecast period,…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How to build an effective Arabic Digital Marketing Strategy

Reaching the right audiences with the right messaging is the core of your Arabic digital marketing strategy. What if you need to reach the target audience in the Middle East? Localization is one of the essential keys to hijack any market, but most importantly you should come up with an Arabic digital marketing strategy for the local markets in the region. Eventually, most of the international marketers would come up with basic steps as Arabic website translation and maybe a social media profile in Arabic. While such initial steps are highly important, but it is still not going to help…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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How to Build an Arabic Content Marketing Strategy

The main concept behind content marketing is filling the gap between what the company produces and what the consumer is searching for. Arabic content marketing strategy will always be one of the top marketing activities for companies to grow in the Middle East. Middle East North Africa’s (MENA) online audience is currently one of the fastest growing online segments with high rates of growth. Although the demand for Arabic content is growing, the online Arabic content is still way behind. Only 2% of worldwide content is written in Arabic. And 5% of Fortune 500 websites have an Arabic language version. The gap between…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Digital Marketing in the Middle East: Where is the Gap?

Digital marketing in the Middle East has been growing and expanding, but what about effectiveness? The Arabic consumers have changed. The digital experiences are no longer new in the local markets … They are expected to bring a value. While there is a massive amount of digital campaigns in the region, the Arabic consumers are eagerly looking for something more specific, personalized and unique.  The gap will increase between the consumer and the marketers if the digital experiences don’t adapt to these changing expectations. I have spoken to a large number of brands in the Middle East region looking to increase their digital marketing…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...