How a Marketing Analytics Consultant Can Solve Your Business Problems

In a data-first world, the marketing analytics is now becoming the process of connecting marketing function with the business intelligence. The demand for specialized marketing analytics consultant is becoming essential to bridge the gaps in marketing data and to extract business insights. The main question in every business -from a small start-up to a well-established organization- will always be: Do we get the most accurate informed-decision/actions our of our data? Reality scenarios: The market research is telling you that the region you are targeting is highly profitable. All figures and surveys are providing very positive indications. You launched a campaign for…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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5 Effective Tactics for Marketing Analytics Strategy

From a business manager’s perspective, successful results are achievable if a common objective and key performances are made clear across the organization. Marketing data analytics is one of the core competencies for data-influenced companies and play an effective role in connecting business objectives with consumer behavior’s data. The main purpose of organizations to create a marketing analytics strategy is all about how to drive smarter questions, which will elicit thoughtful answers using the accessible data. Unfortunately, many stakeholders still tend to see marketing analytics as a way to measure the spending and marketing performance. That’s considered as a limit view of the…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Marketing Analyst vs Data Scientist: What’s The Main Difference?

While data doesn’t come in neat little packages, ready to answer the questions marketers concerned about, the demand for sufficient marketing data is the main factor that is shaping the roles of marketing analytics field. With is a huge potential for connecting the dots between data and marketing activities inside all types of organizations, the rise of data skillsets is booming in 2018. In the past few months, I’ve come across many managers and recruiters asking the same particular question all the time: “What is the difference between marketing analyst and data scientist?” Starting with the background: When data science brought many…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...
How To Shift Your Marketing Team to Data Science and Marketing Technology?

Data-driven marketing has transformed from an innovative approach to a fundamental part of digital marketing, performance, automation and most importantly business strategy. A few years ago, most of the digital marketers were more artists than scientists. Although creative thinking is one of the most required talents in the marketers but let me tell you, the future is so soon and we are getting more and more data about our customers every day. Digital marketing is now based on the data more than before, and the need for data analytics and marketing technology is essential. Over the course of my career in…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...