Overview: Digital Media in the Middle East, 2017

The Middle East might be one of the most unclear spots for statistics along with African countries. Recently we started to witness some brilliant efforts from institutes and organization releasing effective and accurate statistics for the region. The Northwestern University in Qatar recently released the survey “Media use in the Middles East, 2017”.  Below are the key findings from this study, which also can be explored in visual detail at the section of data interactive. Digital Media Use vs Traditional Media As internet penetration rises, Arabic users are less likely to be using traditional media platforms. Most of Arabic users still watch TV,…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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2017 Trends Report: The Top Online Statistics in Egypt

Egypt had the most significant growth in internet users and social media in 2017. This report is providing an overview of the top online stats and trends collected from the most recent releases and annual reports. Let’s start with the top highlights and an infographic which illustrates the year in figures. Highlights of 2017: Online and social media statistics in Egypt Internet users: Internet user penetration in Egypt reached 48% in 2017 with an estimated number of 45 million. (Statista) Mobile Users: Mobile subscribers have reached 110.06 million in September 2017. (MCIT) Smartphone Users: The statistics show that 26.3 million Egyptians…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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