- My Obsession is to build agile data-driven marketing strategies by merging ‘data’ with ‘creativity’.
- My Mission is to revolutionize the marketing function with the ‘Marketing Intelligence’.
- My Ambition lies in creating connections between people, ideas, and content.
My Consulting Philosophy
As a consultant, I strive to fully understand and analyze the business objectives and fully engage with the problem-solving process. I have been digital explorer moving between agencies and clients collecting a unique combination of knowledge from branding to market insights, sales, e-commerce, business development, and startups.Strategist at the heart and I believe in:
- It is not about achieving the targeted ROI. It is about a sustainable growth.
- Innovation and technology is the right culture to build a digital team.
- I believe in the numbers that drive better actions than numbers with a high score
- Analytics is the art of finding the right straightforward formula
- KPI is not meant to be achievable but to be sustainable
My Professional Career
- Companies I worked for: Leo Burnett, Globalization Partners, ALTV Media, Exness, The Hut Group (THG), lookfantastic
- Brands I worked with: P&G, General Motors, Global Sources, Marina Bay Sands, GSK, Atlantis, SIXT, Holiday Tours, Easy Easy Apps, Wafra Media, Interlaken Travel.
- Agency collaborations: Leo Burnett, iProspect, DigitasLbi, Ogilvy, Barrio World, OMD, Brightlines.
Brands I Worked With
Digital Marketing Consulting
- Research: Market Research & Customer Segmentation Analysis
- Strategy: Digital acquisition strategy and lead generation
- Auditing: Performance Marketing Optimization (Search, Programmatic, Display and Paid Social)
- Analytics: Marketing Data Analytics Strategy and Analysis
- Automation: MarTech Stack and Marketing Automation Strategy
- Digital: Content, SEO, Email Marketing, Social media, Inbound Marketing, Lead nurturing, conversion optimization (CRO)
MarTech & Platforms
- Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
- Paid Advertising: Google AdWords, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
- Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
- Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
- Project Management: Jira, Trello, Smartsheet
- Technical: BigQuery, HTML, CSS, JS, PHP, ASP.NET, MySQL
- Winner W3 Gold Award
- Glearch (The Global Search Engine)
- The International Interactive Media Awards (IMA)
- OUTSTANDING ACHIEVEMENT – Herbal Essence Thrill
- The Pan Arab Awards
- Gold Award for Daman National Health Insurance Company
- Silver Award for American Hospital