Marketing in the Middle East: The Good, the Bad and the Ugly

Marketing in the Middle East is becoming the topic that everyone I know is talking about. It is not anymore a concern of only the companies. Everyone currently is having some sort of idea or services or even talent that they need to market. It is getting big and crazy a becoming a demand for everyone. I get it, it is one of the millennial generation’s lifestyle and thanks to the social media and its tools for small businesses. Eventually, the world is currently living in the era of startups where everyone is having a talent or an idea and want…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

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Arabic SEO Guide: How to Generate Organic Traffic in the Middle East

Arabic SEO is the most cost-effective approach to generate organic traffic in the Middle East region. Building a sustainable long-term organic reach is a cornerstone of every marketing strategy and that’s why Arabic SEO will be always the key access to online acquisition in the Middle East. In the Arabic region, there are an estimated 146 Milion Internet users who are native speakers and commonly searching for nearby local services and products. We have been seeing high competition on geographic keyterms in English optimization for websites but the space in Arabic SEO still not mature. In the last few years, digital marketing…

Yasser Ahmad is an independent marketing analytics consultant & digital marketing consultant with 14 years of experience. Specialized in MarTech, AdTech, Marketing Automation, Performance Marketing and Growth Hacking. Providing marketing consulting services in several markets including the Middle East, MENA region and APAC.

Read More...