Independent Marketing Consultant

An independent Digital Marketing Consultant and MCIM member of the Chartered Institute of Marketing. I hold a Master’s degree in Data Analytics & Marketing and over 14 years of experience in the digital marketing world.

 

Yasser Ahmad - Digital Marketing Consultant

My Bio

Independent digital marketing consultant, strategist at the heart with 360-degree skills in digital marketing and result-driven.

Worked with over 21 international firms and brands across different international markets including EMEA, APAC, and the USA. Managing global teams and executing digital marketing strategies with proven ability to drive record-high ROI and scalability of regional & international growth hacking.

  • My Obsession is to build agile data-driven marketing strategies by merging ‘data’ with ‘creativity’.
  • My Mission is to revolutionize the marketing function with the ‘Marketing Intelligence’.
  • My Ambition lies in creating connections between people, ideas, and content.

My Consulting Philosophy

In my job as an independent digital marketing consultant, I strive to fully understand and analyze the business objectives and fully engage with the problem-solving process. I have been digital explorer moving between agencies and clients collecting a unique combination of knowledge from branding to market insights, sales, e-commerce, business development, and startups.

Strategist at the heart and I believe in:

  • It is not about achieving the targeted ROI. It is about sustainable growth.
  • Innovation and technology is the right culture to build a digital team.
  • I believe in the numbers that drive better actions than numbers with a high score
  • Analytics is the art of finding the right straightforward formula
  • KPI is not meant to be achievable but to be sustainable

My Career Journey

  • Companies I worked for: Leo Burnett, Globalization Partners, ALTV Media, Exness Group, The Hut Group (THG), lookfantastic
  • Brands I worked with: P&G, General Motors, Global Sources, Twoobs, Marina Bay Sands, Johnson & Johnson, Atlantis, SIXT, Dominos Pizza
  • Startups marketing consultancy: Holiday Tours, Easy Easy Apps, Starprise, Art&Creativity, Wafra Media, Interlaken Travel
  • Agency collaborations: Leo Burnett, iProspect, DigitasLbi, Ogilvy, Barrio Digital, Publicis, OMD, Brightlines. 

Brands I Worked With

digital marketing consultant profile

Consulting Areas of Expertise

  • Research: Market Research & Customer Segmentation Analysis
  • Strategy: Digital acquisition strategy and lead generation
  • Auditing: Performance Marketing  (Search, Programmatic, Display and Paid Social)

  • Analytics: Marketing Data Analytics Strategy and Analysis
  • Automation: MarTech Stack and Marketing Automation Strategy
  • Digital: Content, SEO, Email Marketing, Social media, Inbound Marketing, Lead nurturing, conversion optimization (CRO)

My MarTech Stack

  • Marketing Automation & CRM: HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, MailChimp
  • Paid Advertising: Google Ads, DoubleClick Campaign Manager (DCM), DoubleClick Bid Manager (DBM), DoubleClick Search, DoubleClick Studio, Facebook Business, Facebook Power Editor, Smartly.io, AdRoll, Criteo
  • Analytics: Google Analytics 360 Suite (GA 360), Google Tag Manager, Google Data Studio, Kissmetrics, Supermetrics, Tableau, Adobe Analytic, MOZ, SEMRush, Sprout, Hootsuite, Brandwatch, Crazzy Egg, Optimizely
  • Content Management: WordPress, Ektron, EPiServer, SiteCore, Adobe Experience Manager
  • Project Management: Jira, Trello, Smartsheet
  • Technical: BigQuery, HTML, CSS, JS, PHP, ASP.NET, MySQL
Independent Marketing Consultant

Marketing Consultants Team

Eslam El Swedey

Performance Marketing Consultant

Specialized digital marketing strategist and co-consultant. My passion towards digital marketing and innovation makes me on the top of what is new in digital marketing and gives me the power to employ technology to help businesses achieve their goals and individuals to start their own digital marketing career. I've collected digital marketing knowledge from working over several regions in Asia, APAC and UK. Over the years I've worked with teams from Singapore, Malaysia, Russia, Australasia, and the Middle East in different companies like Adobe, Skyscanner, Exness, and many others.

Alvaro Arentsen

Marketing Consultant

10 years of experience focused Latin America Brand Management, Channel Strategy and Fast Moving Consumer Goods. Dynamic Marketing & Sales professional with extensive experience in Brand Management and Customer Marketing in FMCG. I am always passionate about the brands I work for and about creating engaged teams to deliver consistent results. I have been successful at turning around a struggling brand, launching a brand that became a segment leader and creating a data platform to improve store execution and reduce costs.

Awards

  • Winner W3 Gold Award
    • Glearch (The Global Search Engine)
  • The International Interactive Media Awards (IMA)
    • OUTSTANDING ACHIEVEMENT – Herbal Essence Thrill
  • The Pan Arab Awards
    • Gold Award for Daman National Health Insurance Company
    • Silver Award for American Hospital

Request Consultation

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