Digital Marketing Strategy and Planning

I believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing. Combining the strategic goals with action plan is the key to achieve your business objectives effectively.

Digital Marketing Startegy Services

  • Analysis & Auditing: Website UI Analysis, SEO Auditing, Social Media Auditing
  • Digital Marketing Strategy: SEO Strategy, Social Media Strategy, Content Marketing Strategy
  • Performance Marketing: Digital Advertising Strategy (Search, Display, Paid Social, Programmatic)
  • Lead Acquistion: Growth Hacking Plan, Lead Generation, Retention Strategy, Campaign Managment
  • Personalization: Marketing Automation, Lead Nurturing, Email Marketing Strategy, Conversion Optimization
  • Marketing Analytics: Report Auditing, Data Metrics & KPI Analysis, Dashboard Strategy

Digital Marketing Strategy Consulting Yasser Ahmad

Digital Marketing Consulting

Situation Analysis

  • Online Market Research
  • Competitive Analysis
  • Website and Social Media Analysis

Objectives and KPIs

  • Business Objectives
  • Long term/Short Term objectives
  • KPIs

Strategy and Planning

  • Segmentation
  • Targeting
  • Positioning
  • Conversion Optimization
  • Budget and Resources
  • Tactics and Action Plan
  • Measurements

Control and Monitoring

  • Marketing Automation
  • Website Analytic
  • Social Media Analytic
  • Campaign Analytic
  • KPI Analytic

How can the digital marketing strategy help your business?

  • A written strategy gives you direction and focus on the overall business objectives
  • Managing your tactics on how they work together, what elements are really needed, or the experience that they are creating for their customers.
  • Understanding your online consumer and target segmentation.
  • Choosing the right tools to help you to understand your positioning and the conversion rates.
  • Managing your budget effectively and cutting the cost of additional resources and running your advertising budget more efficiently.
  • Managing your team efforts and monitoring your approach.
  • Having a strategic position to help you aligning your business objectives with the marketing plan.

If you want to start putting your digital marketing approach into the right action plan, contact me for consulting and discussing the opportunity.

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