market research

Market Research Consultant

Market research is the fundamental step to build an effective digital marketing strategy. My comprehensive research methods follow a data-driven approach and analytical statistics in order to extract quantitative data.
My customized market research process is designed according to the customers’ goals, conveying research parameters prior to beginning data collection to ensure the accuracy of the outcomes. The market research service is the art of acquiring information and insightful patterns for your digital marketing strategy and action plan.

Consultation Process

  1. Receive essential information (Questionaries, Briefing)
  2. Define the research objectives (Business needs, Metrics, KPIs)
  3. Develop the research plan (Data sources, Tools)
  4. Analyze and collect the information (Data Correlations, Competitive Analysis, Segmentation Analysis)
  5. Providing the  research outcomes, and segmentation analysis (Insights, Reports, Guidelines)

market research services APAC MENA

  • Identify and classify products direction, industries, segments and local/global markets (Market Strategy)
  • Identify products unique value proposition USPs and develop a market plan (Rollout plan)
  • Identifying Buyers personas, market trends, competitive analysis
  • Preparing briefs (sample reports, questionnaire, guidelines, KPIs, timing) to agencies
  • Supervising the execution of the research projects
  • Communicating the results to stakeholders / connecting dots with findings from other sources

Market Research Consulting

  • Tailoring approaches to end-clients’ needs and prepare briefs accordingly
  • Clients’ expectations management
  • Budget negotiation
  • Agency work supervision
  • Controlling the reporting quality
  • Qualitative and Quantitative research approaches

Global and Local Market Research

Specialized in four global markets with advanced experience in local markets

  • Europe, the Middle East and Africa (EMEA)
  • Arabic Region and GCC (MENA)
  • Asia Pacific markets (APAC)
  • USA and North America.