Marketing Consultant Blog

A marketing consultancy agency is commonly promoted as a marketing services agency with advances in conducting market research and revamping marketing…

Marketing consulting is considered as professional services provided by experienced and qualified experts in the field of marketing. While marketing teams and agencies are usually focused on implementation and execution, the marketing consultants are specialized in strategy, auditing, and analytics. Eventually, there are many myths and misunderstandings about marketing consulting services and the real value…

Digital marketing consultant is commonly considered as a vague term for businesses. There have been several misconceptions about the marketing consultant as a profession as well as a consultancy role in the marketing world. For decades, the consultancy has been outlined as business services with a traditional focus on organizational management. However, consulting firms had…

Digital Advertising in the MENA region is one of the most competitive industries with potential growth in Ad Spend according to predictions. The region includes several markets including the GCC countries, Egypt, and several other key markets. Basically, the common factor about the MENA market is the Arabic language. However, for global businesses, Turkey and…

A marketing consultant role is considered one of the most important roles in the marketing industry in recent years. The marketing consultant role can be part of a consultancy firm or working as an independent consultant. Fundamentally, the role of a marketing consultant is considered as a highly professional advisor and strategist who can assist…

Digital marketing in the GCC market has massive value in the regional market of the Middle East. The GCC is the key driver for business expansion with the biggest market share of the marketplace. Ultimately, the global business arrives in the MENA region with the main business goal of establishing their business in the GCC…

Marketing analytics is the process of comprising data and technologies to establish trackable metrics and data-driven marketing activities. The main function of marketing analytics is to import the business metrics, such as ROI, and marketing attribution into the core of the marketing game. In other words, the analytics job is to gathers data from across…

Google Ads in Arabic language is considered one of the main digital marketing channels to reach the Arabic audience. Eventually, setting up the Google Ads in Arabic requires key essential practices to make sure you are not burning through your money without reaching your targeted consumer segment. Starting with proper planning and effective paid ads…

In-house vs agency marketing is a critical decision for business owners and stakeholders. While marketing revolves around theoretical and practical ideas, the role of marketing within the organization is becoming the most striking trend about marketing in the present time. According to research published by MarketingWeek, only 8% of brands are ‘very satisfied’ with their…

Marketing is a sensitive phenomena affected by what is going on in the world. Marketers have been positioned always at the frontline of every change or trend going in the market. We can call this process as the breath of bread the marketers have to experience in their morning and start preparing for it with…

The trend of influencer marketing has been so huge in the Middle East untill everyone did believe it is true. In the last 3 years, global brands spent a huge amount of their advertising budget on Arabic influencers. The trend has been massive in some industries such as beauty, fashion, entertainment, travel, and tech. Even…

What is the future of marketing and what are the top digital marketing trends in 2020? I have been reading several stories and predications which outline few sexy and attractive marketing technologies and tactics such as voice search, micro-influencers, automation, and of course AI. Wonderful, but this all just trendy news we have been collecting…

Marketing automation is a must-have for startups to manage their marketing efforts. But, even though you may have heard that many startups are still struggling with the definition of marketing automation. What is features of marketing automation and why it is important for the startup in particular? Sometimes as a marketing consultant, I like to take a…

In a data-first world, the marketing analytics is now becoming the process of connecting marketing function with the business intelligence. The demand for specialized marketing analytics consultant is becoming essential to bridge the gaps in marketing data and to extract business insights. The main question in every business -from a small start-up to a well-established…

From a business manager’s perspective, successful results are achievable if a common objective and key performances are made clear across the organization. Marketing data analytics is one of the core competencies for data-influenced companies and play an effective role in connecting business objectives with consumer behavior’s data. The main purpose of organizations to create a marketing analytics…

Arabic keyword research is always considered as the cornerstone of any SEO campaign, paid search and content strategy. To build a successful Arabic keyword list, you will need an effective research to understand the local search habits and the difference between spoken Arabic and written Arabic. Why Arabic Keywords Research is different With 22 countries…

Marketing in the Middle East is becoming the topic that a substaintial number of people are wondering about.  Targeting the consumer in the Middle East is not limited anymore to international companies, it is increasignly important for startups and mid-size companies in the region who are trying to expand across different countires in the Arab…

Arabic SEO is the most cost-effective approach to generate organic traffic in the Middle East region. Building a sustainable long-term organic reach is a cornerstone of every marketing strategy and that’s why Arabic SEO will be always the key access to online acquisition in the Middle East. In the Arabic region, there are an estimated 146…

The science of marketing is becoming more complicated and sophisticated in the last few years which left us with unpredictable scenarios for the future. In marketing industry, I believe the 3 fundamental key areas are human psychology and how the consumer behavior evolved, the commerce trends and finally, and most importantly, the technology. Today’s technologies,…

The Middle East might be one of the most unclear spots for statistics along with African countries. Recently we started to witness some brilliant efforts from institutes and organization releasing effective and accurate statistics for the region. The Northwestern University in Qatar recently released the survey “Media use in the Middles East, 2017”.  Below are…

While data doesn’t come in neat little packages, ready to answer the questions marketers concerned about, the demand for sufficient marketing data is the main factor that is shaping the roles of marketing analytics field. With is a huge potential for connecting the dots between data and marketing activities inside all types of organizations, the rise…

In APAC, programmatic is still in its early stage in several emerging markets, but more mature markets are beginning to compete with the US market adoption rates. It is critical to have a different analysis for the APAC market based on the diversity of the region. The findings could vary within the region which requires…

New year’s first big news came from Facebook. This week Facebook announced a drastic change to their newsfeed algorithm. According to Mark Zuckerberg, the users will see a lot fewer posts from business pages and more content from their friends and family. As Facebook revamps its news feed, marketers should change the way they build their social…

While the consumer journey today doesn’t look a lot like a funnel, it’s still critical to plan your communications and activities in multiple stages. The major mistake you can make is to plan each phase in a silo, and not figure out how to design and analyze each phase? how they’re connected? and how the…

Egypt had the most significant growth in internet users and social media in 2017. This report is providing an overview of the top online stats and trends collected from the most recent releases and annual reports. Let’s start with the top highlights and an infographic which illustrates the year in figures. Highlights of 2017: Online…

To stay competitive in today’s data-first world, everyone in your marketing department—marketing data analyst or not—should know how to analyze and interpret marketing data, from customer insights and performance figures to overall ROI. Marketing is at a crossroads, and now is the time for digital to stop monitoring and dive into data to extract more efficient…

Data-driven marketing has transformed from an innovative approach to a fundamental part of digital marketing, performance, automation and most importantly business strategy. A few years ago, most of the digital marketers were more artists than scientists. Although creative thinking is one of the most required talents in the marketers but let me tell you, the future…

Facebook, Inc. (NASDAQ: FB) reported financial results for the 3rd quarter of 2017. The social media giant released the third quarter 2017 results on November 1, 2017. The following statistics highlight some of the top Facebook statistics in the MEA region (The Middle East & Africa): Facebook Statistics for MEA region Daily active users: 160…

The hottest topics that everyone is talking about right now are Artificial Intelligence (AI) and Machine Learning (ML), and often seem to be mysterious terms for many people. AI and Machine learning are not quite the same, but since the majority of new trends in technology are using these terms can sometimes lead to some…

Digital marketing agencies know the pain of submitting digital marketing strategy proposals, RFPs and vying for new clients. That process is both time-consuming due to the extensive research and often ineffective, especially when the resulting contracts do not lead to long-term business deals. I consider selling digital marketing strategy to clients as one of the…